Your logo is everything.
It's often the first thing your prospective clients see of your company, and like all introductions, first impressions count. So, how is that achieved? I design all logos and brands with the following three principles in mind:
If you don't have a good quality logo, what does that say about your company? If people think that you haven't invested in your branding, they may also ask themselves what else have you cut back on? You could offer the best product or service in the world, but what good is that if people don't approach you in the first place? Your business deserves better. A good identity takes time, knowledge and professional know-how, but ultimately should pay for itself in no time. No clip art or Comic Sans here!
The internet has opened up so many new opportunities for businesses and customers alike, but it's also driven competition like nothing else. Suddenly a company on the other side of the world has become your direct competitor with little more than a decent website. Hence why it's never been so important to possess a memorable logo and brand, to prevent you getting lost in the crowd. I'll help you to stand out for all the right reasons.
Believe it or not, there is a time and place for serif fonts (letters with little flicks, or 'serifs' on the ends of them), and another for sans serif ones (ones without). The same sort of thing applies to a logo's colour palette, iconography or its general style... and just to make things more complicated, these "norms" can change and develop over time - meaning what looked right once, may not any longer. Cue, re-brand time. I'm here to guide you through the pitfalls that others sometimes make and ensure you're relevant and current.
I work with my clients to ensure that they fulfil all of the above and more. Perhaps you're a startup in search of a brand new identity, an existing company in need of a re-brand, or even just looking to tweak an existing logo, that's what I'm here for.
Want to discuss your next logo design project? Get in touch.